The Rise of “Enchanted”: How a 2010 Deep Cut Became a Global Obsession

If you told someone in 2010 that “Enchanted”—a non-single track buried deep in Speak Now—would one day be Taylor Swift’s most-searched song globally, they might’ve laughed. Or at least blinked twice. But in 2025, here we are: “Enchanted” racks up an average of 550,000 monthly searches, beating out global mega-hits like “Shake It Off” and “Blank Space.”

So, what happened?

Let’s break down how this once-overlooked fairytale track became a cultural moment—and what it tells us about Swifties, virality, and the staying power of emotionally honest music.

The Eras Tour Effect

First, the obvious: The Eras Tour. Taylor’s career-spanning show isn’t just a concert; it’s an immersive experience, a live museum of her discography. When “Enchanted” was featured as the lone Speak Now representation for much of the tour, it became a cornerstone of the live set—elevated with a Cinderella-esque gown and cinematic staging.

Fans seeing the tour IRL (or via phone screens from nosebleeds) were reminded of the song’s magic—or discovered it for the first time. And just like that, a deep cut became a spotlight moment.

TikTok: The Modern-Day Radio

But “Enchanted” didn’t stop at the stage. It exploded on TikTok. With over 1 billion views on videos using the song, “Enchanted” has become the go-to soundtrack for everything from romantic edits to nostalgic montages. It’s part of a bigger trend: TikTok is reshaping how we discover and revisit music. A decade-old song can go viral overnight if the right person pairs it with the right video.

The platform’s Gen Z users—many of whom were in elementary school when Speak Now dropped—have embraced “Enchanted” like it’s brand new. To them, it is.

Fan-Driven Revival

Here’s the heart of it: Swifties are the engine behind this resurgence. Taylor didn’t need to release “Enchanted” as a single, drop a music video, or push it to radio. The fans did all the work. They streamed it. They posted about it. They made it trend.

In a way, “Enchanted” is proof that the traditional music release model is crumbling. Singles and radio play aren’t the only paths to popularity anymore. If a song connects—emotionally, lyrically, aesthetically—it will find its moment. Even if that moment comes 15 years late.

Why 

“Enchanted”

?

Because it feels big. It’s dramatic, romantic, and full of yearning. It’s the kind of song you scream-sing while pretending your life is a movie. It captures a specific kind of magic—one that doesn’t age. And with Taylor announcing Speak Now (Taylor’s Version) in 2023, the timing was perfect for fans to fall in love with it all over again.

What This Means

“Enchanted” isn’t just a viral moment. It’s a case study in how fan communities shape culture now. Swifties aren’t just fans—they’re tastemakers, curators, and marketing teams rolled into one.

And Taylor? She doesn’t chase trends. She creates music that lasts long enough for the world to catch up. “Enchanted” is proof.

So if you’ve been streaming “Enchanted” on repeat, searching for it late at night, or crying to that final chorus—don’t worry. You’re not alone. Half a million people are right there with you.

And honestly? That’s kind of… enchanting.